Garikoitz Iruretagoiena
Garikoitz Iruretagoiena
Methods: qualitative user Research, customer journey mapping, user profiles.
A clear and shared understanding of user's needs.
Methods: Value Proposition Canvas, Future Scenario Mapping, North Star Metric Definition, and Strategic Roadmap Planning.
Team alignment with a clear purpose.
Methods: define design principles, token architecture, component library creation, documentation.
Accelerated speed and UX consistency.
Methods: user flows and wireframing, prototyping, usability and value testing.
High user engagement and retention.
Methods: lean/agile workflows, manage user stories, feature prioritization, and facilitating discovery-to-learning sprints.
Rapid value delivery and fast iteration.
Methods: define north star metrics and key product metrics (activation, retention...).
Key data to help in decision making.
Improving the efficiency of hotel staff workflows
43%
usability
score
HMobile - Android APK. Minibar, Houskeeping, Services.
An outdated and unfriendly application, reflected by a usability satisfaction score of 5.8.
The result was a successful application redesign that preserved essential familiarity for users while boosting the overall usability satisfaction score significantly, from 5.8 to 8.3.
User research
Product design
Product manager
Case coming soon
Digitizing and enhancing preventive hotel maintenance
150%
user
activation
HMobile - Preventive maintenance module
We faced a low adoption rate of 24% for the module post-onboarding.
Through successive iterations of the design and the service, we were able to increase the hotel activation rate from 24% to 60%, representing a significant 150% increase in adoption.
User research
Product design
Product manager
Case coming soon
Gari has been involved since the start of Comadera, and among other things, has helped us implement a work culture based on the core business and product metrics.
Aitor Izagirre
Although it was presented as a challenge, the design of an HMI for the industrial environment, Gari's contribution was key in such important aspects as the usability and appearance of the application.
Jokin Mugarza
Gari has accompanied us throughout the entire process of co-creating the user experience, helping us to shape ideas and turn them into real practical solutions. His involvement, clarity and proactive attitude have been fundamental in making everything come together.
Alberto Sotomayor