About
About
25.02.1980 - Zarautz, Gipuzkoa (Spain)
Quantitative research
Qualitative research
Segmentation, personas
Interviews, shadowing, diaries, focus group...
Customer journey maps & Service Blueprints.
Evaluative Workshops
User scenarios
Generative workshops
Wireframes
UX and UI Design
Design Systems
Prototiping
User testing
HTML 5 - CSS 3
Product Vision and Strategy
Value Proposition
Roadmap and priorization
Competitor Analyses
Key metrics definition
Agile & Lean frameworks
SaaS
Work experience
Academic background
Others
2023-2025
Led user research, product design, and product management initiatives for high-profile clients, including Meliá, MiM, W Barcelona, Majestic and others.
Improved user engagement by 18%.
Increased activation rates by up to 150% on onboarding.
2021-2023
Value proposition, customer journey maps and product definition.
Increased user recurrence by 3x.
Fostered a data-driven mindset across the team.
2016-2021
Key clients: Eroski Viajes, Danobat, Soraluce, Biele, Kutxa Fundazioa, HMobile, Zorraquino, Ikusi, Vidrala, Medop.
2014-2016
Design thinking guidebooks, workshops and training sessions for companies in Gipuzkoa.
More than 300 students mentorized in Design thinking.
Professor and external consultant from 2005 to 2016.
2013-2014
Value proposition, customer journey maps and product definition.
Increased user conversion by 2x.
2006-2013
Key clients: Osakidetza, Ikusi, Living Lab, Fagor, Orbea...
2025
Ongoing
Productivity in the design process, AI Design Systems, Dynamic UX: AI Interaction Models, Product AI Analytics, AI Prototyping.
70 hours.
2022
Data-driven product design and development.
Lean. Rapid, iterative processes.
Problem identification, prioritization, and resolution.
2012-2013
Front-End: HTML 5, CSS 3, JavaScript.
Back-End: PHP.
2004-2005
GUI: Graphical User Interface.
TUI: Tangible User Interfaces.
Service Design.
2002-2004
Aesthetic, usage and technological requirements framework.
Systemic design approach.
1998-2002
Design thinking approach.
Materials, manufacturing processes, 3D modelling, conceptualisation, usage analysis, life cycle...
Basque: Native.
Spanish: Native.
English: Advanced.
French: Intermediate.
Teamwork & Collaboration.
Adaptability.
Honesty & Integrity.
Proactivity and Autonomy.
Gari has been involved since the start of Comadera, and among other things, has helped us implement a work culture based on the core business and product metrics.
Aitor Izagirre
Although it was presented as a challenge, the design of an HMI for the industrial environment, Gari's contribution was key in such important aspects as the usability and appearance of the application.
Jokin Mugarza
Gari has accompanied us throughout the entire process of co-creating the user experience, helping us to shape ideas and turn them into real practical solutions. His involvement, clarity and proactive attitude have been fundamental in making everything come together.
Alberto Sotomayor